He embarked on his career in music application product management working with a product team that introduced one of the first digital jukebox software applications, RealJukebox.

He later joined Musicmatch where he headed up the product team and was in charge of their web-services product development, which included the On Demand, Radio, and Music Store web-services.
Following the acquisition of Musicmatch by Yahoo! in 2004, Shamal created and led a product team focused on building data mining applications for the Media division of Yahoo!, and in 2007 started Topspin a highly progressive company whose  raison d’être is helping artists earn a living.
Shamal is a graduate of the Northwestern University and a MBA from Stanford University.